Tuesday, November 28, 2006

 

Ask The Crime Dog

Faithful reader Last Stan Manning asks,

Hey, Crime Dog! I've been getting personalized commercials over the TV. Does that happen to everyone? And if so, how do they do that?

Side note - LSM also asked if the Dallas Cowboys were once the Colt .45's. Wrong town, wrong sport. The Colt 45's were a National League expansion team in 1962, later to become the first indoor baseball team - The Houston Astros.

But, back to personalized commercials. Don't know much about them, but I can't imagine a current scenario wherein personalized commercials can be sent to your TV screen unless you have some sort of subscription service you are using - TiVo, Google TV, DVR, etc - that requires you to log in. I use TiVo, but have never seen a personalized commercial. In fact, I've never watched a commercial on TiVo. That's why I own one. But face it, personalized ads are probably the future of TV advertising. So many people own DVRs now that ad executives are going nucking futs. They know that all a DVR owner has to do is to wait about ten minutes after a TV program starts before watching it himself, and he can then skip all the commercials and finish about the same time as those who sit through that hogwash.

But now, guess what? DVR marketers and developers are designing units that will override - yes, I said override - your ability to skip commercials.

Bastards!

Give me more "man law" and Geico cavemen ads, and I might just actually watch.But if they force me to endure that ridiculous credit card commercial with the idiot eastern European dude, spouting off shit I cannot understand for the life of me, somebody's going to get hurt.

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